Staff Directory - Mr Luís de Aguiar

Mr Luís de Aguiar

MSc (City), MSc (Lon), PGCert (Glous), BSc (Hons) (UFRGS), NOCN Trade Unions, FHEA

Senior Tutor

I started at 91Pro as Senior Lecturer in Food Marketing and Sustainability in 2013. I am an academic with an eclectic interest in food marketing, food culture, food sustainability and food security. I graduated in Agricultural Engineering (UFRGS/ Brazil), and I have MSc degree in Agricultural Economics (London/England), and MSc degree in Food Policy (City/England). Prior to becoming a full-time academic, I worked in the food industry for private (Kepler Weber SA; Brahma/AMBEV brewers and ISLA SA) as well as government organisations both nationally and internationally (The Foreign and Commonwealth Office, Japan Foreing Ministry, British Council) exercising roles in market intelligence, policy monitoring and advisory, management, technical sales promotion, education and training as well as consultancy. I have an extensive professional experience which has led me to get involved in teaching, training and consultancy in various countries including China, France, Israel, Brazil, Saudi Arabia, Viet Nam, Peru, Laos, Venezuela to mention some. I also have an extensive list of publications in international peer reviewed journals, books, chapters of books and magazines which could be accessed via:

ResearchGate:

Google Scholar:

Teaching Duties as Senior Lecturer in Agri-food Marketing, Food Marketing, Food Security and Sustainability.

Course Tutor

BSc (Hons) Food Quality with Retail Management - Beijing Agricultural University

Module Leader

F7036 Food Sustainability and Ethics
F6011C17 Food Security and Sustainability
F5001C17 Marketing and Brand Management for the Agri-food Sector
F5004C17 Food Marketing
F5009C17 Principles and Practices of Sustainability
F4005C17 Agri-food Marketing

Certificate of Higher Education in Professional Studies

Livestock Markets Operation and Management

Curriculum Vitae

Professional Memberships

Commonwealth Scholarship Commission (CSC) – Academic Advisor
Member of Innovative Food Systems Teaching and Learning Group IFSTAL
Fellow Higher Education Academy
Member of the Academy of Marketing
Member of the International Agribusiness Management Association

Academic Department: Food, Land and Agribusiness Management

Tel: 01952 815510

Fax: 01952 814783

X (Twitter):

Office: N07 Jubilee Adams, Tudor Lodge and NW Building

Research profile:

Publications

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Other publications

Ourania Tremma, Luis de Aguiar, Grace Hall (2024)
Toontom, N., Meenune, M., de Aguiar, L.K. and Posri, W. (2024) Exploring hotness and pungent odour thresholds among three groups of chilli-users International Journal Food Science & Technology
Aldous, E., Lucchese - Cheung, T. and Aguiar, L. (2024) What Farmers Think 91Pro Lab-Grown Meat in the UK: a across sectional study (Proceedings of the 7th Symposium on Agri-Tech Economics for Sustainable Futures)
Dean, D., Rombach, R., Vriesekoop, F. de Koning, W., Aguiar, L.K., Anderson, M. Mongondry, P. Urbano, B. Gomez-Luciano, C.A., Jiang, B., Boereboom, A., Satyajaya, W., Yuliandari, P., Rashid, F., Khan, I. and Alvares, B. (2023) Journal of International Food & Agribusiness Marketing
Lopes, J.F., Canozzi, MEA, Gonçalves, TL, Rocha, MK, da Rocha, MK, Sartori, ED, Sessim, AG, Pereira, IP, de Aguiar, LK, Paparas, D. Menegassi, SRO, Koetz, C., Oiagen, R.P., Zago, D. and Barcellos, JOJ. (2023) Revista Brasileira de Zootecia 52
Jahae, T., Tremma, O. and Aguiar, L.K. (2023) Journal of Fair Trade Vol. 4(2):31-50
Aguiar, L.K., Lucchese-Cheung, T., França da Cunha, C. and Delguingaro, I.P. (2023) Cadernos de Ciência e Tecnologia da Embrapa 40
Higashi, S., Caleman, S.M.Q., Manning, L., de Aguiar, L.K. and Monteiro, G.F.A. (2023) RAUSP Management
Bailone, R.L., Fukushima, H.C.S., de Aguiar, L.K. and Borra, R.C. (2022) Comparative Medicine Vol. 72 (5), pp. 342-348(7)
Bailone, R. L., Borra, R. C., Fukushima, H. C. S and Aguiar, L. K. (2022) Discover Food 2 (5) (This article is part of the collection "Resilient and Sustainable Food Production Systems")
Boereboom, A., Mongondry, P., de Aguiar, L.K., Urbano, B., Zheng, J., de Koning, W. and Vriesekoop, F. (2022) Foods 11 (2) (Using Cluster Analysis three consumer groups in the NL and UK, and two in FR and ES were identified. The results suggest that Dutch consumers are the most willing to engage with cultured meat. Food neophobia and food technology neophobia seem to distinguish the groups the clearest. Moreover, there is some evidence that food cultural differences among the four countries seem to be also influencing consumers’ decision.)
Lucchese-Cheung, T., Aguiar, L.K., de Lima, L. M., Spers, E.E, Quevedo-Silva, F., Alves, F.A. and de Almeida, R.G. (2022) Journal of Food Products Marketing
Bailone, R.L., Fukushima, H.C.S., Aguiar, L.K. and Borra, R.C. (2022) Laboratory Animal Research 38 (5)
Bailone, R.L., Fukushima, H.C.S., de Aguiar, L.K. and Borra, R.C. (2022) Mortalin as a Biomarker Disease and Therapeutic Target Scientific Journal of Biology Vol 5 (1) pp. 001-09
Fukushima, H.C.S, Bailone, R.L., Corrêa, T., Janke, H., De Aguiar, L.K., Grejo Setti, P.G. and Borra, R.C. (2021) Laboratory Animal Research 37 (27) ( Recently a screen from a library of 1.8 million compounds identified in vitro a potent activity of the 2-aminobenzimidazoles series against Leishmania infantum, the etiological agent responsible by over 20.000 deaths each year. Several analogs were synthesized and in vitro tested through an optimization program, leading to a promising 2-aminobenzimidazoles derived compound (2amnbzl-d) that was progressed to in vivo mice studies. However, the not expected toxic effects prevented its progression to more advanced preclinical and clinical phases of drug development. Due to limitations of cell models in detecting whole organism complex interactions, 90% of the compounds submitted to pre-clinical tests are reproved. The use of Zebrafish embryo models could improve this rate, saving mammals, time and costs in the development of new drugs. To test this hypothesis, we compared 2amnbzl-d with two compounds with already established safety profile: carbamazepine and benznidazole, using an embryo Zebrafish platform based on acute toxicity, hepatotoxicity, neurotoxicity and cardiotoxicity assays (Pltf-AcHpNrCd).)
De Koning, W., Dean, D., Vriesekoop, F., Aguiar, L.K., Anderson, M., Mongondry, P., Oppong-Gyamfi, M., Urbano, B., Gómez-Luciano, C. A., Jiang, B., Hao, W., Eastwick, E., Jiang, Z.V. and Boereboom, A. (2020) Foods 9
Higashi, S.Y., Caleman, S.M.Q., de Aguiar, L.K. and Manning, L. (2020) Trends in Food Science and Technology 101
Louise Manning Luis Kluwe de Aguiar (2020) ( In Sengupta, E., Blessinger, P and Yamin, T.S. 2020. Integrating sustainable development into the curriculum. Vol. 18. Elsevier ISBN: 9781787699427)
Bailone, R.L., Fukushima, H., Aguiar, L. K., Correa, T., Setti, P., and Borra, R. (2020) 2020. Animal disease research using zebrafish model. Archives of Animals and Poultry Sciences. Vol. 1 (4) pp. 555567. March. Juniper Publishers.
Bailone, R.L., Roça, R., Fukushima, and Aguiar, L. K. (2020) Renewable Agriculture and Food Systems Cambridge University Press. On-line, April, pp 1-10.
Bailone, R.L., Fukushima, H., Fernandes, B., Aguiar, L. K., Correa, T., Junke, H., Setti, P., Roça, R. and Borra, R. (2020) Laboratory Animal Research. Vol. 36, pp. 13.
Aguiar, L.K. and Manning, L. (2020) (In emerging economies, economic growth and rapid population migration into urban areas and cities has led to challenges such as land occupation, environmental pollution, and increasing amounts of household solid waste often with little opportunity to ameliorate the negative effects. The lack of access to waste services affects 3 billion people across the world. This research uses Brazil as a case study of a reverse logistics model to create alternative food networks in semi-urban areas to reduce the environmental and social impact of food waste. Combining informal and formal municipal solid waste management networks has great merit to provide an economic return at local government and organisational level, and improve working conditions and nutrient security of some of the poorest and most vulnerable communities in the world.)
Fukushima, H., Bailone, R.L., Baungartner, I., Borra, R.C., Correa, T., de Aguiar, L.K., Janke, H., Roça, R. and Setti, P.G. (2020) Revista de Educação Continuada em Medicina Veterinária e Zootecnia do CRMV-SP. Vol. 18(1) (June)
Moro, A.B.; Pires, C.C.; da Silva, L.P., Dias, A.M.O.; Simoes, R.R., Pilecco, V.M.; Mello, R.O. and Aguiar, L.K. (2019) Meat Science. 150:1-6
Gómez-Luciano, C., de Aguiar, L., Vriesekoop, F. and Urbano, B. (2019) Food Quality and Preference Vol. 78
Bailone, R. L.; Aguiar, L.K.; Roça, R.O., Borra, R.C., Corrêa, T., Junkee, H. and Fukushima, H.C.S. 2019. (2019) Zebrafish as an animal model for food safety research: trends in the animal research. Food Biotechnology 33 (4) (KEYWORD: Additives; contaminants; 3R; food biotechnology; toxicology )
Evangelista, G.T., Lopes, J.F., Fornar, G.B., Oiagen, R.P., Gonçalves, T.L., de Oliveira, T.E., Aguiar, L.K. and Barcellos, J.O.J. (2019) Revista Mexicana de Ciencias Pecuarias. Vol. 10 (3), pp. 610-622.
Bailone, R. L., Fukushima, H.C.S., Roça, R.O., Borra, R.C. and Aguiar, L.K. 2019. (2019) Technology innovation in the meat sector: in vitro, the meat of the future. Journal of Innovation and Sustainability. Vol. 10 (4), pp. 104-113. Nov/Dez.
Bailone, R.L., Roça, R.O., Borra, R.C., Fukushima, H.C.S. and Aguiar, L.K. (2019) Importance of paying the producer according to the Quality of their Milk Journal of Dairy and Veterinary Science 12 (2)
Paparas, D.; Pickering, T.; TREMMA, O. and AGUIAR, L. (2018) Turkish Economic Review 5 (2)
Paparas, D., Stubley, J.D., Tremma, O. and Aguiar, L.K (2018) Advances in Business-Related Scientific Research Journal 1
Evans, T.; Aguiar, L.K.; Vriesekoop, F. and Tremma, O. (2018) Alternative protein sources: insects as a promising food ingredient (III Agriculture and Food in an Urbanizing Society)
Bailone, R.L.; Borra, R.C.; Roça, R.O.; Aguiar, L.K. and Harris, M. (2017) Ciência e Tecnologia de Alimentos 18: 1-12 (e-41815)
Lopes, J.F.; Aguiar, L.K.; Paparas, D.; Pereira, I.P.; Canozzi, M.A. and Barcellos, J.O. (2017) Journal of Animal Science 95 (4), pp. 249
Aguiar, L.K., Martinez, D.C. and Caleman, S.M.Q. (2017) Consumer Awareness of Palm Oil as an Ingredient in Food and Non-Food Products Journal of Food Products Marketing 24
Bailone, R. L.; Borra, R. C. ; Roça, R. O. ; Aguiar, L.K. and Harris, M. (2016) Microbiological quality analysis of refrigerated raw milk from buffalo cows in different Brazilian properties. Journal of Agricultural Science and Technology A&B. 6
Ricardo Lacava Bailone, Roberto de Oliveira Roça, Luis Kluwe de Aguiar and Moira Harris (2016) Journal of Agricultural Science and Technology A 6
Lopes, I.B; Giraldi, J.M.E, and Aguiar, L.K. (2014) An analysis of country image of Brazil and its fresh fruits: a two scales comparison Journal of Food Products Marketing Vol. 20: 262-284.
Aguiar, L.K. and Caleman, S. M. Q. (2013) Sustainability: who is driving it? Revista Desafio Online v.1, n.II, art.1 (May/Ago.)
Schroeder, R.; Aguiar, L.K. and Baines, R. (2012) Journal of Food Science and Engineering Vol. 2 (11) pages: 652-665
Aguiar, L. (2011) Competitiveness and sustainability of beef supply chains aiming at the export market. Brazilian Journal of Animal Science Vol.3 (pages: 44-48. (ISSN 1806-9290) (DOI 10.1590/S1413))
Vieira, L.M.; Aguiar, L.K. and Barcellos, M.D. (2010) Understanding the coordination mechanism in a fair trade fruit supply chain. Journal of Operations and Supply Chain Management (JOSCM) Vol. 3 (2) (Pages:13-25.). August-December. (ISSN 1984-3046))
de Barcellos, M.D.; Aguiar, L.K.; Cardozo, G.C. and Vieira, L. M. (2010) Brazilian Administration Review (BAR) Vol. 6 (1)4 pages: 50-61DOI 10.1590/S1807-76922
Malafaia, G.C., Aguiar, L.K., Barcellos, J. O. and Pedrozo, E. (2008) Journal of Indian Management 5 (1) 80-91
Barcellos, M. D. ; Aguiar, L. K. ; Ferreira, G. C. and Vierira, L. M. (2008) A Propensão ao Consumo de Alimentos Inovadores. Agroanalysis 10 (Pages: 27-33. Fundaçao Getulio Vargas. November.)
Koblik, K. and Aguiar, L.K. (2008) Acta Horticulturalis Vol. 794: 165-172
Aguiar, L.K. and Sejdaras, A. (2008) Acta Horticulturalis 794: 25-32
Brofman-Epelbaum, F. and Aguiar, L.K. (2006) RFID Journal October (www.rfidjournal.net/newsletter092107.html)

Additional Information

Editorial Boards and Research Groups

Member of the Editorial Board Journal of Food Products Marketing

Urban Farming Research Group /research/urban-farming/

Member of the Editorial Committee of the Economics and Rural Sociology Magazine (RESR) of the Brazilian Society of Economics, Business Administration and sociology (SOBER)

Member of the Transnational Research Group Brazilians in the UK (GEB)

Member of the Centre for the Research in Beef Supply Chains (NESPRO)

Grants and Scholarships

FCO-Chevening Scholarship programme

Ministry of Agriculture and Irrigation Scholarship

Farmers Club Charitable Trust Research Study Gran, Report on Fair Trade Coffee:

Books and Chapters of Books

Aguiar, L.K. and Manning, L. 2020. Chapter 4 In Aktas, E. and Bourlakis, M. (eds.) 2020. Food supply chains in cities: modern tools for circularity and sustainability. Palgrave.

Manning, L. and Aguiar, L.K. 2020. Embedding sustainable development in the curricula - learning about sustainable development as a measn to develop self-awareness. Chapter 2 In Sengupta, E., Blessinger, P. and Yasmin, T.S. 2020. Integrating sustaible development into the curriculum. Vol 18. Elsevier. ISBN 9781787699427.

Eastham, J., Aguiar, L.K. and Thelwell, S. (eds.). 2017. Contemporary issues in the food supply chain management. Goodfellow Publishers.

Do Canto, N., de Barcellos, M.D., Aguiar, L.K. and Eastham, J. 2017. Eco-innovation barriers and opportunities. Chapter 2 In Eastham, J., Aguiar, L.K and Thelwell, S. (eds.) (2017) Contemporary issues in the food supply chain management. Goodfellow Publishers.

Aguiar, L.K. 2017. The political economy of food: food security. Chapter 7 In Eastham, J., Aguiar, L.K and Thelwell, S. (eds.) 2017. Contemporary issues in the food supply chain management. Goodfellow Publishers.

Beacham, A.M., Monaghan, J.M.; Aguiar, L.K. and Eastham, J. 2017. Alternative Production Systems: Moving away from Farming the Land Chapter 8 In Eastham, J., Aguiar, L.K and Thelwell, S. (eds.) (2017) Contemporary issues in the food supply chain management. Goodfellow Publishers.

Aguiar, L.K. and Eastham, J. 2017. An analysis of the role of urban and peri-urban agriculture in food security and resilience. Chapter 10 In Eastham, J., Aguiar, L.K and Thelwell, S. (eds.). 2017. Contemporary issues in the food supply chain management. Goodfellow Publishers.

Aguiar, L.K. and Yawson, D. 2011. An Inquiry into the Ghanaian Pineapple Supply Chain Agility. Lambert Academic Publishers.

Aguiar, L.K., Brofman, F.E. and Barcellos, M.D. 2010. Are consumers ready for Radio Frequency Identification (RFID)? The dawn of a new market orientation area. In Lindgreen, A., Hingley, M., Harness, D. and Custance, P. (eds) Market orientation: transforming food and agribusiness around the customer. Gower: 245-261.

Aguiar, L.K. 2009. The expanding demand of Brazilian groceries: the case of cachaça. In Lindgreen, A. and Hingley, M. (eds) The new cultures of food: marketing opportunities from ethnic, religious and cultural diversity. Gower: 107-126.

Vieira, L. M. and Aguiar, L. K. 2009. An Appraisal of the Fair Trade System: evidence from small producers in emerging countries. In Lindgreen, A. and Hingley, M. 2009. (eds) Crisis of food brands: sustaining safe, innovative and competitive food supplies. Gower: 327-346.

Richardson, J. and Aguiar, L. 2006. Consumer change in fast food preference. In Institute of Chartered Financial Analysts of India (ed), Fast food retailing: an emerging trend. November, 2006.

Other Publications

Aguiar, L.K. 2013. Addressing the issue of Wasted Food: Available from:

Aguiar, L.K. and Story, S. 2011. Sustainable procurement of wheat and potatoes. United Biscuits (UBUK).

Baines, R.B.N., Davies, W.P., Aguiar, L.K., Brough, C., Finch. H.J.S. and Story, S.B. 2008. Current and alternative production patters of beef, soy and palm oil: implications for rainforest conservation. Report for The Prince’s Rainforest Project, Food chain Research Group & Sustainable Agriculture Group. October.

Conferences

Hall, G., Tremma, O. and De Aguiar, L.K. (2023). Price interrelations in the UK milk supply chain. In Conference Proceedings of the 9^th Annual Conference of Economic Forum of Entrepreneurship & International Business (ACEFEIB). February, Oxford.
Aguiar, L.K. 2022. Consumers' perception of high oleic oils. In Conference proceedings of the 9th High Oleic Oils Congress. FAT & Associés. September, Madrid, Spain.
Aguiar, L.K. 2020. Young consumers perception of food snacking containing palm oil. Webinarorganised by FAT & Associés, Toulouse, France.
Entwistle, B., Pusey, M., Posri, W. and Aguiar, L.K. 2019. Evaluation of mealworm and cricket flours in granola bars. Determining using consumer acceptability using instrumental and sensory analysis. In Poster Presentation of the Conference Insects for Food or Feed. The Royal Entomological Society, April, Cirencester.
Evans, T., Tremma, O., Vriesekoop, F. and Aguiar, L.K. 2019, Consumer perception of insect protein as an animal feed and food. Poster Presentation in Insects for Food or Feed. The Royal Entomological Society, April, Cirencester.
Stoner, A.; Vriesekoop, F.; Anderson, M., Eastwick, E; Zheng, J.; Aguiar, L.K., Urbano, B.; Gomez, C.A.; Barcellos, J.O.J; Caleman, S.M.; Oppong-Gyamfi, M. and Mogondry, P. 2018. Flexitarian consumer perceptions on cultured meat. In Conference proceedings of the 4th International Conference on Cultured Meat. Maastricht, The Netherlands.
Aguiar, L.K. 2018. Consumers’ perception of palm oil in snack products. In Conference proceedings of the 2nd Sustainable Oils & Fats International Congress, Paris, France.
Aguiar, L.K. 2018. Meeting Climate Change Targets: beef at International Network for Economic Research (INFER) Workshop on Agricultural Economics. At 91Pro.
Aguiar, L.K. 2018. Man-Made Meat: an evolving issue research findings. HAU Lunch Time Seminar.
Higashi, S. Y. ; Caleman, S. M. Q. ; Monteiro, G. ; Pereira, M. W. G. ; Aguiar, L. K. 2017. Institutions and company failures: an analysis of the role of the Brazilian bankruptcy law. In: XI Workshop on Institutions and Organizations, CORS/USP.
Manning, L., Soon, J.M., Aguiar, L.K., Eastham, J. F. and Higashi, S. Y. 2017. Pressure: driving illicit behaviour in the food supply chain. In Research Workshop Proceedings of the 12^th Research Workshop on Institutions and Organizations. CORS/USP. July.
Lopes, J.; Aguiar, L.K, Paparas, D. and Barcellos, J.O. 2016. Determinants of the price of bulls sold in auctions using Quantilic Regression. Poster presentation at Harper Adam University Doctoral Colloquium.
Aguiar, L.K. 2016. An analysis of the role of urban and peri-urban agriculture in food security and resilience. In Conference proceedings of the 26th International Agribusiness Management Association World Conference (IAMA) and 12^th Conference on Chain and Network Management (WICANEM). June. Aarhus, Denmark.
Aguiar, L.K. 2016. Mapping out the contested landscape of lab-grown meat: policy implications for resolving food security. In Conference proceedings of the 26th International Agribusiness Management Association World Conference (IAMA) and 12^th Conference on Chain and Network Management (WICANEM). June. Aarhus, Denmark.
Aguiar, L.K. and Dewhurst, G. 2016. Fodder Produced Hydroponically: farmers´ adoption in the UK. In Conference proceedings of the 26th 26th International Agribusiness Management Association World Conference (IAMA) and 12^th Conference on Chain and Network Management (WICANEM). June. Aarhus, Denmark.
; Borra, R. C. ; ; Aguiar, L.K. and Harris, M. 2016. Microbiological quality analysis of refrigerated raw milk from buffalo cows in defferent Brazilian properties. In Conference Proceedings of the 1st Congresso de Microbiologia Agropecuária, Agrícola e Ambiental. Jaboticabal. Brazil. May.
dos Santos, M. C.; Aguiar, L.K.; Bansback, R.J.; Revell, B.J. and de Zen, S. 2016. Meeting Climate Change Targets – necessary adjustments and challenges for Brazilian beef industry. In Conference Proceedings of the 90^th Agricultural Economics Society Conference. Warwick. April.
Aguiar, L.K.; Caleman, S. Q., and Manning, L. 2012. Sustainability: who is driving it? In Conference proceedings of the International Wageningen Chain and Network Management Conference. Ede-Wageningen. Holland. May.
Aguiar, L.K.; Martinez, D.C.; Barcellos, M.D., Vieira, L.M. and Ferreira, G. 2011. Consumer perception of palm oil: issues of sustainability for the Ecuadorian palm oil industry. In Conference proceedings of the Marketing Academy Conference, Liverpool. July.
Schroeder, R.; Baines, R. and Aguiar, L.K. 2011. Carbon footprint in meat production and supply chains. In conference proceedings of the 21^st International Agribusiness Management Association Conference (IAMA). June. Frankfurt, Germany.

Research projects

Alternative Dietary Proteins - Researcher

Modules

You can contact Mr Luís de Aguiar if you would like to discuss any of the following course modules:

(HF) Food Policy, Security and Sovereignty
Agri-Food Supply Chains (C4003HF)
Food Sustainability and Ethics (F7036)

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